Campaign “Choose what creates value” was created for a real estate project whose identity is built around the Orion constellation - a symbol of direction, value, and something worth following.

The visuals translate that idea into a bold, night-sky world where the project stands out as a guiding star among everyday choices.

My role: I led the visual direction for the campaign, developing the concept and delivering the final key visuals and asset adaptations across formats.

In the context of Lithuania’s ongoing conversations around pausing pension accumulation "Orionas" campaign was designed to encourage people to redirect their finances toward long-term value choices.

“ŠYPSENA – NE ŽAIDIMAS”

PAID ADS CAMPAIGN

Client: "VIC ODONTOLOGIJOS KLINIKOS"

2024 - 2025

Campaign “A Smile Is Not a Game” was created following clients existing brand direction while aiming to stand out in a category that often looks and sounds the same.

The main goal was to create a memorable message that would remind people that dental health isn’t something to take lightly.

My role: I contributed to concept development with the creative team and led the visual direction - defining the visual concept, style, and key visual approach, and designing the final campaign visuals and cross-format adaptations.

The concept uses a simple visual metaphor - “A Smile Is Not a Game” - to communicate the risk of postponing treatment or choosing quick fixes.

Playful, game-like objects were turned into dental symbols to make the message instantly recognizable, distinctive, and easy to recall across placements.

SELECTED PAID ADS

PAID ADS GALLERY

Multi-client

2024 - 2026

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