Campaign "Choose What Creates Value" was created for Orionas - a real estate project built around the Orion constellation as a symbol of direction and long-term value. Developed in the context of Lithuania's conversations around pausing pension accumulation, the campaign encouraged people to redirect their finances toward lasting choices.

My role: From the start, I built the full visual style for Orionas from the existing brand identity document - going beyond the provided examples to create something more distinctive and ownable.

For this campaign, the concept was entirely my own - from the initial idea to the full visual direction and execution. The campaign imagery was created using a combination of AI generated elements and manual Photoshop compositing.

Platform: Meta

Goal: Lead generation

“A SMILE IS NOT A GAME”

PAID ADS CAMPAIGN

Client: VIC odontologijos klinikos

2024 - 2025

"ŠYPSENA - NE ŽAIDIMAS"

Campaign "A Smile Is Not a Game" was created following the client's existing brand direction while aiming to stand out in a category that often looks and sounds the same. The main goal was to create a memorable message that would remind people that dental health isn't something to take lightly.

My role: The campaign concept was developed collaboratively during a brainstorming session with the creative team.

Once I moved into execution, I made the decision to produce all visual assets using AI generation. I recognized that this approach would allow for a more distinctive, polished result than traditional photography. I led the full visual direction from that point - defining the visual style, producing key visuals and delivering cross-format adaptations.

Platform: Meta & Google

Goal: Awareness & bookings

SELECTED PAID ADS

PAID ADS GALLERY

Multi-client

2024 - 2026

A selection of paid ads created for Orionas, a premium real estate project in Vilnius. The ads were designed to drive leads by showcasing the project's lifestyle and value proposition across different creative approaches - from concept-led static visuals to AI-produced video content.

My role: The aerial bubble visual and winter campaign were my own concepts, developed and executed independently. The lifestyle video was a briefed concept - I led the full visual execution, directing and producing all AI-generated footage to bring the common areas to life.

Client: Orionas

Platform: Meta

Goal: Lead generation

Famisano is a family health and pharmacy brand selling a wide range of health products online. The goal was to create paid ads that would drive both sales and brand awareness - while making the brand feel approachable, warm and trustworthy across a health products market.

My role: Before producing any ads, I developed the visual communication style from the ground up - the brand had a visual identity but no defined system for how to apply it across digital assets. I built the approach for using the logo, colors, typography and imagery in social media and ads, then produced the ongoing paid creatives within that system.

The podium product visual was my own concept and execution. Remaining ads were briefed and executed within the style I established.

Client: Famisano

Platform: Meta & Google

Goal: Sales & brand awareness

Valdovų Rezidencija is an exclusive luxury real estate project in Kalnų Parkas, Vilnius - a limited collection of just 19 premium apartments in one of the city's most premium locations. The ads were designed to communicate the project's exceptional positioning and drive qualified leads for small target audience.

My role: Both video ads were briefed concepts - I handled the full production independently, generating all footage using AI tools and assembling the final videos in After Effects. The project advantages GIF was a team effort on the concept side, with my heavy involvement in idea development and full execution. All three formats were produced to reflect the premium, understated tone that a project of this exclusivity demands.

Client: Valdovų Rezidencija

Platform: Meta

Goal: Lead generation

Rojus is a premium collection of 10 individual homes built in a pine forest - a project created around privacy, nature and a slower pace of living. Having developed the full visual identity for Rojus rebrand, I also created the paid ad content, applying the brand's aesthetic directly to performance-driven creatives.

My role: Both video ads were briefed concepts - I handled full production on both, combining live footage with AI-generated interior visualisations movement and assembling the final cuts in After Effects. The location atmospheric video was my own concept and execution, developed to capture the forest living close to the city. As the designer behind the Rojus rebrand, I was able to ensure every ad felt visually consistent with the brand identity I had built.

Client: Rojus

Platform: Meta

Goal: Lead generation

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